NOT A WHISKY EXPERT
MATTHEW FERGUSSON-STEWART
NOT A WHISKY EXPERT
Matthew Fergusson-Stewart
I have been called a whisky expert but I don’t like the word. I see myself as a whisky educator.
Whisky, particularly single malts, drew me to Scotland 20 years ago. For the last 14 years whisky taken me across Asia Pacific. I have turned a passion into a career in whisky, but there is still so much about the spirit that I am learning. This why I dislike the term expert; I know a lot about whisky, but there’s still a lot I don’t know.
I love whisky and am living the dream of drinking, writing and talking about whisky every day. Whisky intrigues me, excites me and brings me joy. In 2012 I even named my daughter Islay. Aside from being a dramatically beautiful and iconic whisky-producing island, Islay is also where my wife and I honeymooned.
HOW IT FIRST STARTED
My first encounters with whisky were while I was a student studying chemistry at the University of Western Australia (UWA) in Perth. Whisky became my spirit of choice, possibly because my father and grandmother had always been whisky drinkers.
But the passion had not yet been ignited. I only became irrevocably hooked on whisky, particularly single malts, on the evening of my university graduation. That night, my family and I celebrated over dinner. My celebratory nightcap was one of Islay’s famously peaty single malt whiskies. Though it was intense and confronting at first, I was hooked by the end of the glass. I immediately wanted to understand where the incredibly rich smokiness came from. Today I still am fascinated by how three simple ingredients – barley, water and yeast – can come together to produce the incredible diversity of flavours, aromas and textures found in single malts.
I first worked as a business analyst but the lure of the dram slowly reeled me in, closer and closer. Though it’s a distant memory now, my time studying chemistry and working as an analyst has served me well in my understanding and appreciation of whisky.
What began as a preference became a hobby and passion, then part-time work and ultimately my career. Today, having spent the last 14 years extolling the virtues of whisky, I have accumulated a wealth of first-hand experience across the verticals of the whisky industry – from production through to service.
HOW IT TOOK OFF
CAREER
I got my first break working part-time as the State Manager of The Scotch Malt Whisky Society in Western Australia. In 2009, I moved to Singapore and started Stewart’s Whisky Consultancy. Here, I also managed the iconic whisky bar The Auld Alliance which houses Southeast Asia’s largest whisky selection.
Fast forward a few years, I was headhunted for the regional brand ambassador role for Glenfiddich under William Grant & Sons. There, I had the opportunities to network and collaborate with top minds in the industry across the Asia Pacific. The company groomed, supported and opened many doors for my personal development within the company and in the industry.
In late 2018, I was approached and started my new role as Chief Marketing Officer at The Whisky Store, TSH Limited. I increased visibility, channels and bench strength for the Group, from retail to distribution. Unfortunately, COVID-19 had a global impact on the F&B businesses and I was made redundant mid-2020. This propelled me to put my knowledge and experience into a business I can call my own. In the same year, I co-founded Spun Spirits Pte Ltd..
COMMUNITY
As a big believer in whisky community, I am one of the creators of the 20,000 strong whisky community Dram Full with four chapters in Asia Pacific. Namely, Singapore, Malaysia, Indonesia and Perth, Australia. I am also the author of Whisky Molecules and Son of Whisky on Facebook. When inspiration strikes, I contribute to the more satirical but still community-oriented Dramocracy. Along the way, I have written extensively about whisky, including the two authoritative papers on chill-filtration published by The Malt Maniacs.
AWARDS
During my time at William Grant & Sons, I was awarded Icons of Whisky – Rest of World, Scotch Whisky Brand Ambassador of the year, 2017, by Whisky Magazine. In 2018, my peers in the Singapore drinks industry selected me as the Best Education and Community Ambassador for Singapore Bar Awards. I furthered my whisky education and obtained a General Certificate in Distilling (Cereal Option) from the prestigious Institute of Brewing and Distilling in same year.
In 2019, I collaborated with Lucaris Crystal to design and develop the world’s first specialised whisky glassware. This project accelerated during the lockdown. Named The Gràn Collection, the set of four crystal glassware is designed to pick up whisky characteristics and enhance the appreciation of different nuances in the drams. The Gràn Collection is the winner of iF Design Award 2021 and Tableware Excellence Award 2022.
Awards & Recognition






PANEL JUDGE
Since 2017, I have been sitting on judging panels for various notable competitions.
2024
Singapore World Spirits Competition
Founded in 2019, the Singapore World Spirits Competition focused on spirits produced and consumed in the Asia Pacific region.
2024, 2023
Tatler Best Awards
Tatler Best celebrates exceptional establishments in Asia’s hospitality sector, spotlighting the finest hotels, restaurants and bars.
2024
SOCraft Awards
SOCraft is an independent awards body that spotlights those pushing the frontiers of the global craft spirits industry.
2019
DIAGEO World Class
Diageo World Class is a global bartender training and education program aim to heighten the craft of bartending while emphasising the importance of delivering an exceptional customer experience.
2019, 2018, 2017
The Singapore Bar Awards
The Bar Awards is one of the earliest awards that celebrate the best of Singapore and Hong Kong’s bars and bar professionals.

Who is Matthew Fergusson-Stewart?
Matthew Fergusson-Stewart is a Singapore-based whisky lover who is often called a whisky expert for his dedication to sharing his knowledge on whisky. Born in 1976 in Perth, Western Australia, he is named Icons of Whisky – Rest of World, Scotch Whisky Brand Ambassador, for his work in 2017. He is also the recipient of the Best Education and Community Ambassador by The Bar Awards in 2018 for his contributions to the local bar industry and whisky community. In 2020, Fergusson-Stewart joined hands with Lucaris for its Masters’ Choice Collection. Together, they developed the world’s first specialised and award-winning crystal glassware for whiskies. Marketed as The Gran Collection, the luxury glassware was awarded iF Design Award 2021 for household / tableware category. In the following year, the collection won Tableware Awards of Excellence 2022 for fine glassware category.
He is also the co-founder of the online whisky community Dram Full, which now has 22,000 members with nine chapters in Asia Pacific and is still growing. During COVID-19 lockdown in 2020, he co-founded Spun Spirits and serves as the Managing Director.
WHAT I DO
Loving whisky is sharing and educating about the dram. My work can generally be classified into:
COACHING
Whether you want to learn more about whisky, be a better public speaker or become a brand ambassador, I can help. I’ve designed whisky training courses for people of all levels of experience from a quick 101 session or a full day of whisky training. In 2015, I started and developed the curriculum for Whisky Academy. Over the years, I have built my career in coaching and sharing as a single malt whisky brand ambassador. For my work, I have been fortunate to bag some awards.
HOSTING
A great whisky tasting session is a mixture of entertainment and education. These tastings must be tailored to each audience and their knowledge level. Having hosted whisky tastings and food pairings for 14 years, I can provide a memorable and engaging experience.
WRITING
I have written tasting notes, news articles, fun stories and deep analysis on whisky. My writings have been published extensively in the media in different formats. I have given expert commentary about the industry in the media such as BBC and CNBC. You can also read some of them in my blog.
OTHERS
On a smaller scale, I make industry introductions and product sourcing around the world, and provide bar consultancy.
WHAT I LOVE FUNDAMENTALLY
As an experienced whisky educator, I enjoy nothing more than talking to people about the Water of Life, as whisky is also known. I frequently warn guests at my tastings, “Don’t worry about asking too many questions, you’ll get tired of me talking about whisky before I get tired of me talking about whisky”.
Everything I do today is intended to grow the appreciation for whisky generally, and single malt whisky specifically through this guiding principle of wealth beyond sales.
If you try to sell bottles, you will but a few. But if you sell the experience of a dram, you will earn great friends, support and loyalty.